Center for Emerging Market Studies
                                                              in global partnership with EY
The Brave New Eastern World:

The Brave New Eastern World:

CEIBS Emerging Market Classification 2017

Which emerging markets offer the best bets for future-minded investors and CEOs? Most research shows that investors and managers that treat emerging markets as groups – and assess them according to relative performance vis-a-vis their peers -- tend to profit more than those taking a country-by-country approach. We show that emerging markets that did well yesterday usually do well tomorrow. But more importantly, our method for grouping emerging markets allows us to draw some profitable insights. For example, advanced emerging markets grow with more investment in internet access; dormant economies grow with more investment in political institutions. Our analysis also reveals a surprising finding - advanced economies possess far more growth potential than dormant economies. First ranked Estonia looks moribund compared to the extra 25% GDP growth the Republic could have achieved by implementing best-in-the-world policies. Even better, most emerging markets could have “given up” (saw reductions without GDP falling) significant internet connections, foreign direct investment or other factors – just by copying best practice.

CEMS_spring_2017_Brief_Brave_new_world_final_clear_ns.pdf
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Upcoming Events

Upcoming Events

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Fall 2017
Fall 2017

 1st CEMS Annual Emerging Market Forum

Date: Wednesday, October 25, 2017

Location: CEIBS Shanghai campus


The 1st CEMS Annual Emerging Market Forum is an official event that aims at bridging the academia in the most advanced studies in Emerging Markets and the corporates and practitioners who have major interests in emerging markets: senior managers of MNCs and emerging market multinationals share with the scholars the challenges and issues their companies encounters in emerging markets; scholars shares with corporates the most pioneering knowledge and research outputs regarding emerging markets, and the nuances between different emerging market regions. Via this event, the Center also expects to identify the most relevant and impactful emerging market research topics/questions for future research activities.


Registration information and program details, please visit here.

Fellow Lectures

Fellow Lectures

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Who are the ASEAN Champions?

Who are the ASEAN Champions?

April 12, 2017

Parkland Chair Professor of Strategy at CEIBS Seung Ho Park explains some of his key research findings on ASEAN Champions - strong local firms operating in the ASEAN Economic Community in Southeast Asia, which is set to become the seventh largest economy in the world. Here Professor Park discusses the factors that have enabled these high-performing firms to succeed, and in many cases to beat rival multinational firms. He also shares several examples of these firms in different countries throughout the ASEAN community.


For more about Prof. Park’s research on this topic read his book, ASEAN Champions: Emerging Stalwarts in Regional Integration.


This lecture was recorded on April 11, 2017 at the 2nd CEMS Corporate Roundtable Discussion on Emerging Markets held at the CEIBS Shanghai Campus, which was hosted by the CEIBS Center for Emerging Markets Studies. The complete agenda for the event is here.


How China is Driving Sharing Economy Innovation

How China is Driving Sharing Economy Innovation

April 12, 2017

CEIBS Professor of Marketing Jeongwen Chiang takes us on a deep dive into China’s sharing economy. Among the topics he explores: why China’s sharing economy is among the most advanced and innovative in the world, which sharing platforms are most popular right now with Chinese millennials, and what criteria venture capital investors use to evaluate sharing economy start-ups.


This lecture was recorded during a session at the CEIBS Center for Emerging Market Studies Corporate Roundtable Discussion held on April 11, 2017 at CEIBS Shanghai Campus.


Center News

Center News

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Meet with Delegation from Kozminski University
Meet with Jaime Ramirez and Christine Yan of SBD
2nd Corporate Roundtable Discussion
Meet with Eric Lodder of DSM
Focus Group Discussion at Ford
5th China-India Cooperation Forum
1st CEMS Corporate Roundtable Discussion
Visiting BRICS New Development Bank
Center Fellow Meetings @NOLA
First Center Workshop
Meet with Delegation from Kozminski University

Wednesday, April 26th, 2017


Prof. Sam Park met with the visiting delegation from Kozminski University of Poland at CEIBS. Prof. Park extended the invitation to Kozminski University to join the center's global network as a Global Institutional Partners. Professor Robert Rzadca, the Deputy Rector, Vice-Rector for Research and Faculty Development, kindly agreed to join the network. Now Kozminski University is officially a Global Institutional Partner of CEMS.


To learn more about CEMS' other GIPs, please visit here.


To learn more about Kozminski University, please visit here.


To see more pictures, please visit Gallery.


Meet with Jaime Ramirez and Christine Yan of SBD

Thursday, April 20th, 2017


Professor Sam Park met with Mr. Jaime Ramirez, Senior VP of Global Emerging Markets, and Ms. Christine Yan, Asia President of Stanley Black & Decker about potential opportunities of collaboration between CEMS and SBD.


Ms. Christine Yan had attended the 2nd Corporate Roundtable Discussion on behalf of SBD on April 11, and collaborated with CEMS in the corporate value localization project, one of the active flagship projects the Center is currently working on.


For more pictures, please visit Gallery.

2nd Corporate Roundtable Discussion

Tuesday, April 11th, 2017


The 2nd Corporate Roundtable Discussion was successfully hosted by the Center. More than 20 companies, both MNCs and Chinese local companies have attended the event.


Five fellows presented their research findings and implications to the audience.


For more information about the event, please visit here.


For more pictures, please visit Gallery.



Meet with Eric Lodder of DSM

Monday, April 10th, 2017


Prof. Sam Park met with Mr. Eric Lodder, VP Finance of DSM Asia to discuss potential collaboration between CEMS and DSM. Mr.Lodder visited on the day before the 2nd Corporate Roundtable Disucssion to learn more about the Center and its activities, and the participation the Center expects from attending corporates. Mr. Lodder has ample experience in emerging markets.


Before this meeting with Mr. Lodder, Prof. Sam Park has also met with Mr. Weiming Jiang, the president of DSM Asia.


DSM is currently a Center's Corporate Partner.


For more pictures, please visit Gallery.

Focus Group Discussion at Ford

Wednesday, April 5th, 2017


Professor Meng Zhao of Renmin University, one of the Center's core research team members, along with Professor Marie Harder of University of Brighton, visited Ford, one of the Center's Corporate Partners, to host a focus group discussion with some of the employees of different levels. The focus group discussion serves for one of the Center's Flagship Projects, MNC localization and value integration in emerging markets.


Besides Ford, Prof. Zhao and Prof. Harder have hosted similar focus group discussions with another 5 MNCs, including Amore Pacific, Jaguar Land Rover, Volvo, Marriott and Stanley Black & Decker (SBD).

5th China-India Cooperation Forum

CEMS Director Professor Sam Park moderating the first session of the event


Wednesday, October 26th, 2016


On behalf of CEMS, Director Professor Sam Park participated the 5th China-India Cooperation Forum as the moderator of the event's first session. The 5th China-India Cooperation Forum is jointly organized by the Consulate General of India in Shanghai and CEIBS, and supported by CEMS.

see more event photos

1st CEMS Corporate Roundtable Discussion

Monday, October 24th, 2016


CEIBS CEMS has successfully concluded its 1st Corporate Roundtable Discussion on Emerging Market Strategy. 10 fellows have presented at the discussion their latest findings and the corporate implications. 15 representatives from 13 companies have attended the discussion and shared their insights and experience in emerging markets.

see more event photos

Visiting BRICS New Development Bank

Prof. Sam Park meeting with Mr. Leslie Maasdorp, Vice President and Chief Financial Officer of BRICS New Development Bank


Monday, July 11th, 2016


Center Director Prof. Sam Park visited the BRICS New Development Bank located at Lujiazui, Shanghai.

During his meeting with Vice President and Chief Financial Officer Mr. Leslie Maasdorp, Prof. Park has proposed a collaborative relationship between the two organizations in creating, enhancing and applying impactful and practical emerging market knowledge.

Center Fellow Meetings @NOLA

From left to right: Prof. Sam Park (CEIBS CEMS), Prof. Armando Borda (ESAN - Graduate School of Business), Prof. Maria Alejandra Gonzalez-Perez (Universidad EAFIT), Prof. William Newburry (Florida International University).


Sunday, June 26th/ Tuesday, June 28th, 2016


During this year's AIB Annual Conference at New Orleans, LA, Center Director Prof. Sam Park has hosted a couple of meetings with some of the representatives from our existing and potential Global Institutional Partners (GIPs), discussing and exploring opportunities of future collaborations.


His guests included:

Prof. William Newburry, Florida International University, U.S.A

Prof. Maria Tereza Fleury, FGV-EAESP, Brazil

Prof. Afonso Fleury, University of São Paulo, Brazil

Prof. Armando Borda, ESAN - Graduate School of Business, Peru

Prof. Maria Alejandra Gonzalez-Perez, Universidad EAFIT, Colombia


Monday, May 23rd, 2016


CEIBS CEMS has hosted its first Workshop among the members of the Core Research Team (CRT) at Marriott Hotel to explore new research themes and plan for future activities. 11 members of CRT have attended the workshop. We brainstormed together how we could realize our vision and what kinds of research themes we should explore in order to generate more impactful emerging market knowledge.

Previous Publications

Previous Publications

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Two Roads Diverge: The Transition Experience of Poland and Ukraine

Christopher A. Hartwell

Available for Purchase

East Asian Business in the New World: Helping Old Economies Revitalize

Shaomin Li

Preorder

ASEAN Champions: Emerging Stalwarts in Regional Integration

Seung Ho Park, Gerardo Rivera Ungson, Jamil Paolo S. Francisco

Available for Purchase

Emerging Market Multinationals: Managing Operational Challenges for Sustained International Growth

Alvaro Cuervo-Cazurra, William Newburry, Seung Ho Park

Available for Purchase

Scaling the Tail: Managing Profitable Growth in Emerging Markets

Seung Ho Park, Gerardo R. Ungson, Andrew Cosgrove

Available for Purchase

EMMs get failing grade

EMMs get failing grade

October 26, 2015

Emerging markets expert & CEIBS Professor Sam Park offers profit-boosting advice for both MNCs and local companies.

MNCs Need New Profit Strategy

MNCs Need New Profit Strategy

October 21, 2015

Why are MNCs finding it harder to turn a profit in emerging markets? Sam Park, CEIBS Professor of Strategy and author of Scaling the Tail explains how multinationals can sustain profitable growth in these markets. Related book